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The campaign worked because it served numerous search intents at as soon as, useful for online marketers, journalists, SaaS groups, and scientists alike. It shows that sustainable link building starts with content people trust enough to reference on their own.
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Brian Dean wanted to increase organic traffic and earn premium backlinks for Backlinko. He picked a popular page about Google's ranking elements and utilized it as the starting point for a better piece of material. He developed a more total and up-to-date version with 200 ranking factors, then discovered websites that were already connecting to similar material.
The project worked because he didn't begin from scratch. He found material that was already attracting links, made it better, and then called people who had actually currently shown interest in the subject.
They took a look at a common concern for the center's audience, ageing, and asked an easy question: could your task be making you age faster? They turned that idea into an interactive Ageing Jobs Calculator. Users responded to questions about their work, including stress, shift patterns, workplace, and exercise, and received an aging rating with customized insights.
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It also brought more than 75,000 sessions to the project page and increased queries by 1,900% in the very first week. It worked due to the fact that the project turned a familiar subject into something interactive and relevant. People could utilize the calculator for themselves, while reporters had a fascinating story and data to cover.
